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Solution Manual for Integrated Advertising, Promotion, and Marketing Communications, 7th Edition by Kenneth E. Clow

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Integrated Advertising, Promotion, and Marketing Communications, 7th Edition by Kenneth E. Clow Solution Manual

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Solution Manual for Integrated Advertising, Promotion, and Marketing Communications, 7th Edition by Kenneth E. Clow

Table of Content

Chapter 1: Integrated Marketing Communications
Chapter 2: Brand Management
Chapter 3: Buyer Behaviors
Chapter 4: The IMC Planning Process
Chapter 5: Advertising Campaign Management
Chapter 6: Advertising Design
Chapter 7: Traditional Media Channels
Chapter 8: Digital and Alternative
Chapter 9: Social Media
Chapter 10: Alternative Marketing
Chapter 11: Database and Direct Response Marketing and Personal Selling
Chapter 12: Sales Promotion
Chapter 13: Public Relations and Sponsorship Programs
Chapter 14: Relations and Ethical Concerns
Chapter 15: Evaluating an Integrated Marketing Program

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