Test Bank for Business Marketing Management B2B, 11th Edition by Michael D. Hutt
Table of Content
1. A Business Marketing Perspective.
2. Organizational Buying Behavior.
3. Customer Relationship Management Strategies for Business Markets.
4. Segmenting the Business Market and Estimating Segment Demand.
5. Business Marketing Planning: Strategic Perspectives.
6. Business Marketing Strategies for Global Markets.
7. Managing Products for Business Markets.
8. Managing Innovation and New Industrial Product Development.
9. Managing Services for Business Markets.
10. Managing Business Marketing Channels.
11. Supply Chain Management.
12. Pricing Strategies for Business Markets.
13. Business Marketing Communications: Advertising and Sales Promotion.
14. Business Marketing Communications: Managing the Personal Selling Function.
15. Marketing Performance Measurement.