Test Bank for Contemporary Marketing, 4th Canadian Edition by Louis E. Boone

Description

Test Bank for Contemporary Marketing, 4th Canadian Edition by Louis E. Boone

Table of Content

Chapter 1. Marketing: The Art and Science of Satisfying Customers
Chapter 2. Strategic Planning in Contemporary Marketing
Chapter 3. The Marketing Environment, Ethics, and Social Responsibility
Chapter 4. Digital Marketing and Social Media: Living in the Connected World
Chapter 5. Consumer Behaviour
Chapter 6. Business-to-Business (B2B) Marketing
Chapter 7. Serving Global Markets
Chapter 8. Marketing Research, Decision Support Systems, and Sales Forecasting
Chapter 9. Marketing Segmentation, Targeting, and Positioning
Chapter 10. Product and Service Strategies
Chapter 11. Developing and Managing Brand and Product Strategies
Chapter 12. Marketing Channels and Supply Chain Management
Chapter 13. Retailers, Wholesalers, and Direct Marketers
Chapter 14. Integrated Marketing Communications, Advertising, and Digital Communications
Chapter 15. Personal Selling and Sales Promotion
Chapter 16. Pricing Concepts and Strategies
Appendix B. Relationship Marketing and Customer Relationship Management