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Test Bank for Marketing The Core, 4th Canadian Edition by Roger Kerin

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Marketing The Core, 4th Canadian Edition by Roger Kerin Test Bank

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Test Bank for Marketing The Core, 4th Canadian Edition by Roger Kerin

Table of Content

Chapter 1 Marketing Fundamentals
Chapter 2 The Marketing Environment
Chapter 3 Consumer Behaviour
Chapter 4 Market Research, Metrics, and Analytics
Chapter 5 B2B Marketing
Chapter 6 Segmentation, Targeting, and Positioning
Chapter 7 Products and Brands
Chapter 8 New Product Development
Chapter 9 Pricing
Chapter 10 Marketing Channels and Supply Chain
Chapter 11 Retailing and Wholesaling
Chapter 12 Marketing Communications
Chapter 13 Mobile Marketing and Social Media Marketing
Chapter 14 Customer Relationship Management
Chapter 15 Marketing and Strategic Planning

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