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Test Bank for MKTG, 10th Edition by Charles W. Lamb


MKTG, 10th Edition by Charles W. Lamb Test Bank

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Test Bank for MKTG, 10th Edition by Charles W. Lamb

Table of Content

1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Marketing Research.
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
13. Supply Chain Management and Marketing Channels.
14. Retailing.
15. Marketing Comunications.
16. Advertising, Public Relations and Sales Promotion.
17. Personal Selling and Sales Management.
18. Social Media and Marketing.
19. Pricing Concepts.


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